Glossary of Terms

 

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Account Manager
Account Manager is a tool that gives you an organized overview of your account and the products and services in it. You may use Account Manager to update your personal and account information or make other changes to your account settings.

Address Book
With your E-mail Address Book you can create and maintain a customized database of information about your contacts, including each person's phone number, fax number, wireless number and e-mail address. Each e-mailbox comes with a full-featured, Web-based address book that lets you remotely access your contacts from anywhere in the world.

We can now deliver your products through our shopping cart software to another address other than yours! This is perfect to send birthday gifts direct to the birthday-person themselves.

Admired Sites
In planning your new site, it is sometimes helpful for us to visit sites you admire outside your own field. Make a list a few examples and explain what it is you like about the site (good looking? easy to navigate? cool features?) E-mail Admired Sites to Us.

Advertising (Online)

Online Advertising:
Online advertising is growing in popularity for many businesses to promote their products and services on the internet. With more and more of the world's population looking to the internet for news and information, it is no wonder that businesses are increasingly led to advertise online. It is cost effective and allows businesses a way to give more information to potential customers than most traditional forms of broadcast and publications.

Potential customers can find what they are looking for through searching keywords, categories, and browsing. Businesses can now interact with their visitors and make promoting their goods and services an enjoyable experience for potential customers. Businesses can also use the internet to keep in touch with customers through newsletters, chat, and promotions on their websites.

Print Advertising:
Print Advertising speaks to your audience through strictly visual means requires the whole delivery—from fresh concepts to inviting copy to unforgettable images, My Web Consultant specializes in ad packages designed to motivate your audience.

Adware
Adware is hidden software, often included with a useful software program, that automatically presents pop-up advertisements.

Alias(es)
An alias gives you the ability to create multiple disposable e-mail addresses for each e-mailbox, so that you don't have to share your primary e-mail address. All e-mails sent to an alias go to the primary e-mail address.

Animated Swish Movie
As the Internet grows, so does its capability with more and more web surfers joining the broadband era. Demand to experience the Internet at its best is in its waking moments. Technology is building the Internet to handle a pure multimedia medium with moving objects that will push the effectiveness of Internet advertising. Are you looking for a cutting edge multi-media presentation, you've come to right place.  My Web Consultant can build a swish animation web page to fit any budget.

Research reveals that the pitch time to grab the attention of a visitor is only six seconds. My Web Consultant can build an animated movies that induces rapid perception of textual content and company symbols.

Analytical Tools
We use the most reliable invisible web tracker, its highly configurable hit counter and real-time detailed web stats. We insert a simple piece of code on your web page and you will be able to analyze and monitor all the visitors to your website!  My Web Consultant has a partnership with Webalizer as our web server log file analysis program. 

Terms

The Deception
The Internet industry has tried to convince advertisers that a "hit" isn’t a single event in which a visitor’s eyeballs fell on a website home page that happened to have 25 graphic or text components. They tried to claim this viewing actually produced 25 "hits" because there are 25 individual components to the home page. Therefore, in this strange lexicon, two people who viewed the same website actually were calculated to be 50 "hits." That is akin to claiming one customer who walks through your door is actually 25 customers because he or she looked at 25 different things while at your business location. Would you buy that argument?

The Truth
A visitor who calls up a specific website (for example, mywebconsultant.org) should be counted as a single "hit" for having performed that initial function. The only way that single visitor should credibly be considered a second or third or fourth "hit" would be if that individual actually clicks on one or more interactive components of a website to gain access to the information embedded behind that interactive link. We have an extremely high percentage of repeat visitors, which translates into a strong brand loyalty.

"Browsers"
Try thinking of a website as a publication on a major newsstand (the Internet itself). Internet "Browsers" are akin to the fellow who comes to that newsstand and thumbs through 15 different publications. He then walks out without any one of the products he has scanned through. That "browser" is useless to any business that advertised in any of the publications. Simply put, there’s no imprint left as the result of the event. The "browser" is killing his time and wasting the advertisers’ investment.

Stickiness
The all-important measure in the web world. That’s what "The Stat That Matters" is all about. When people come to our website, they do so in search of a tightly knit, highly readable news, information and marketing package. They have specific "need to know" reasons for visiting our site. They stick around. Therefore, your business message sticks with them.

Anti-Phishing (pronounced "fishing")
Protection against a specific type of spam e-mail which is called 'phishing'. Phishing refers to fraudulent communications designed to deceive consumers into providing personal, financial, or account information, including account user name and password, credit card information, and social security number. These spam e-mails often create a false sense of urgency intended to provoke the recipient to take immediate action; for example, phishing e-mails frequently instruct recipients to "validate" or "update" account information or face cancellation.

Attachments
Attachments are separate files that are sent or received along with your e-mail messages. It can be anything from word processing documents to digital photos, from spreadsheets to Web pages. You can save an attachment on your hard disk to work with it as a separate file or view it later using another application.

Attributes Separate Stock
This allows attributes to have stock quantity independent of the quantity of the products to which it is attached.

This is different than the attribute-by-stock module -- that module allows one to specify a stock level for every attribute/stock combination -- so if you had shirts in blue and green, you'd specify quantity for blue shirts and quantity for green shirts.

This module instead allows you to have a quantity of "blue" attribute and a quantity of "green" attribute... the analogy doesn't really work for the T-Shirt example b/c it's for a different situation.

Audience
When designing a Website, it's important to know the audience you wish to attract and to cater to their unique needs and preferences.  For example, while a younger, computer-literate audience may quickly dismiss your site unless it looks cool and makes use of the latest technology, an older web-newbie audience will tend to prefer a well organized with good content and easy-to-read text even if its not trendy.

Audience profiling and planning phases of your marketing program will allow you to implement a solid marketing strategy.  Targeting your specific audience and understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive their buying decisions leads to successful marketing strategies.

  • Education
  • Income
  • Housing
  • Race
  • Travel preference
  • Automobile preference
  • Shopping behaviors
  • Telecommunications usage
  • Financial services usage
  • Restaurant preference
  • TV viewer ship

Authorization Code
Also known as "auth code", "passcode", or "key", the authorization code provides an extra level of security for domain name transfers. The authorization code is unique for each domain name and is assigned by the registrar at the time the domain name is registered. Anyone transferring domain names from one registrar to another is required to provide the authorization code to finalize the transfer. Authorization codes can only be obtained from the current registrar. Registrars are contractually obligated to provide the authorization code upon request by the registrant.

Autoresponders
When a message is sent to the e-mail address with an active autoresponder, the message is automatically replied to with a pre-written message. Such messages are typically used for an Out of Office message.

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Backups and Restore
My Web Consultant will create a regular backup of your Website to restore for later if necessary.

Bandwidth
Bandwidth is the maximum amount of data that can be transferred in a given time, usually measured in seconds. It determines how much data can flow through your site.

Banner Ad
If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site. Banners are the most common form of Internet advertising and are excellent for commanding attention and building brand awareness. 

The Internet is the first medium that is inherently interactive. Its power depends on its ability to stimulate a dialogue between the advertiser and the consumer. Television and Radio advertising, by contrast, relies on passivity. Up to this point in advertising consumers have never had the opportunity to interact with what they see.

What is a Banner Ad?

Over the past few years, most of us have heard about all the money being made on the Internet. This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from? There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad.

A banner ad is simply a special sort of hypertext link. Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Where are banner ads located? 

Banners frame individual pages within a website. Comparable to display advertising in the printed magazines, banners can either link directly to your website.

What can banner ads deliver? 

Despite all the bad press, banner ads can be as effective any other advertising medium - handled intelligently. No other medium has the ability to be as targeted and as contextual as banners. The fact that many advertisers have been disappointed is not a reflection on banners themselves.

Full Banner, consist of rectangular banners that are located at the bottom of popular web pages.
The full banner  is by far the most popular. Sizes can vary. No larger than 464 width x 95 height pixels.

Premier Banner, single custom rectangular banner fixed on a web page within one of our websites.
In a prime location. Sizes can vary. No larger than 464 width x 95 height pixels.

Button or "Tile" Banners, consist of smaller square banners located on the side of popular web pages.
Sizes can vary. No larger than 136 width x 136 height pixels.

Banner ad objective is branding. We've all experienced the effects of branding before. Say you see ads on television for Brand X glue all the time. The ads don't seem to particularly affect you -- you don't leap from your couch to go buy glue -- but down the road, when you're at the store shopping for glue, they may affect the decision you make. If you don't have any other reason to choose one type of glue over the others, you'll probably choose the one you're most familiar with, Brand X, even if you're only familiar with it because of advertising.

As you've probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser's home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads -- ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.

Better Together, Zen Cart Add-on
Allows cross selling at a discount; a product can be linked with another specific product, another product from a specific category, or any other product, with an associated discount (in dollars or % off) if both are purchased together. The associations must be hard coded, but once they are, generic logic can be added to the product_info page to display any available better together discount.

Overview:

The gold standard of online retailing is Amazon.com. Zen Cart store operators looking to increase their profitability should constantly be asking, "WWAD?" or "What would Amazon do?"

When you look at an item in Amazon, not only is a cross selling recommendation made, a discount is offered to persuade the customer to accept the recommendation. We have added a modification to the shopping cart which permits you to offer this type of discounted cross selling in your on-line store.

You may specify the following (Below item X and Y can be the same item)

  • Buy item X, get item Y at a discount
  • Buy item X, get an item from category A at a discount
  • Buy an item from category A, get an item from category B at a discount

Discounts may be specified as percentages of the latter item's price or as absolute values.

You will be able to facilitate two-for-one offers for identical items. Although it may be argued that this is simply a special case of "buy item X, get item Y at a discount," this capability was added to facilitate two for one offers for an entire category of goods with a single statement. You may specify two-for-one type specials such as

  • Buy item X, get another item X free
  • Buy an item from category A, get another item from category A free.

A modification appears on the second page of your checkout as a discount.

Payment Page displaying Better Together Discount:

When we offer a discount on Item A with the purchase of Item B. The marketing tag line for theses discounts appears on those product pages.

Bit
Bit is short for binary digit. A bit is the smallest unit of data a computer can handle. Bits are used in various combinations to represent different kinds of data. Each bit has a value of 0 or 1. See 'byte' for more information.

Bookmark (Bookmark Manager)
To mark a document or a specific place in a document for later retrieval. Nearly all Web browsers support a bookmarking feature that lets you save the address (URL) of a Web page so that you can easily re-visit the page at a later time.

Byte
A byte is a series of bits of a particular length, usually 8. Computer storage space is measured in bytes. 1024 bytes = 1 Kilobyte (KB). 1,000 KB = 1 Megabyte (MB).

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Calendar
Static Calendar allows you to manually add and update events, meetings, or just about anything else.
Interactive Calendar  allows you to dynamically add and update events, meetings, or just about anything else with full administration capabilities from a web based control panel.

Catch All E-mail Addresses
A Catch-All E-mail address accepts and delivers any message not addressed to a specific e-mailbox at your domain name to the e-mailbox you specify as Catch-All. This way, no e-mail sent to your domain will be lost.

Chat Room 
The small and fun chat application that will turn your entire site into an awesome discussion boulevard. Bring the latest chat experience to your visitors and discover the community that lies on your site.
What makes our chat room so unique is its unique instant messaging approach: Our chat room is a complete chat application that your visitors can use to interact with you and other visitors without having to leave your site. They can chat everywhere because the chat room is always there, your full site becomes the chat!

CGI-Bin Directory
A directory on the server where the executable CGI (Common Gateway Interface) scripts reside.

Cold Fusion MX
A Web application server that integrates Web pages and databases. When you enter a request Cold Fusion queries a database and returns the results in HTML form.

Color Palette

Color is an often misused and under-valued design tool. As likely as not, a Website's color scheme is usually chosen based upon the owner's personal preferences rather than the site's audience, tone and message. Not putting the power of color to work for your Website, or the ineffective use of color, can be a fatal flaw in the overall success of your site.

The effective use of color will make an unconscious but powerful impact on your site's visitors. Appropriate and harmonious color combinations are essential in setting your Website's tone and ambience. Properly chosen color combinations will reinforce the mood set by the tone of your site content and punctuate the emotion evoked by your message.

The consistent use of color combinations throughout your Website, and the visitors repeated exposure to those colors as they browse the site, promotes product branding and organizational recognition. Always be uniform in the use, color and placement of graphical elements such as backgrounds, buttons, logos and link colors.

Color
Symbolism
  Red Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.
  Yellow Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.
  Blue Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant.
  Orange Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention.
  Green Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
  Purple Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.
  Gray Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring
  Brown Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.
  White Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.
  Black Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).

Computer Virus
Viruses are small files that attach to e-mails or downloaded files and infect your computer. They can be harmless (they can place a funny picture on your monitor) or dangerous (they can go through your address book and send everyone within your address book the same virus). More dangerous viruses can wipe out your computer and all your information. Some viruses can take over your machine and send spam from your computer. Without your knowledge, you can become a spammer.

Content
Consumers who come to the Web want helpful and pertinent information that addresses their specific needs and interests. They see the Internet as a utility and expect targeted, niche relevant content.  We specialize in content-focused websites. It's important to us that your site is readable, easy to navigate, and pleasant in appearance, and we bring years of experience to your project, as well as our desire to make it the best website or book we've done yet!

The copy, or "written content," should offer a balance of clarity and brevity. It should have a limited screen area with which to capture the visitor's immediate attention. Most importantly write for the customer... not the company. You may be able to borrow copy from printed publications, but be prepared to make adjustments for the web-page format.

Web typographical control is still very limited. Remember that we need to keep your writing concise. We need to stick to the point and give your information in as few words as possible, while still maintaining an interest.

Contests
Creating A Reward & Recognition System For Your Clients and Customers

You have to to promote your website -- it's not going to sell itself. Reciprocal links, local information portals, forums, appropriate newsgroups, search engine registration, as well as a press release, will help stimulate your promotion.

A good way is to host a contest. Contests and promotions are very effective ways of building traffic to your site.

Generating Sales Leads with an Online Contest

The key to success online is being able to generate a steady flow of new "qualified" web visitors. Running an online contest is one of the best ways to do this.

There are two things you can accomplish with your contest.
You can draw attention to your website or product/service.
You can generate "qualified" sales leads that you can follow up on with your offer.
"Free" is immensely popular, and when you offer something of value free to the winner of a contest, you'll get many sign-ups. Make sure the prize is directly related to what you offer if you're trying to target your marketing audience. People will give their information in exchange for something they perceive has value.

1. First, decide on your contest rules.
Decide what you want the contestant to do in order to enter your contest.

2. Decide how you find a winner.
Run your contest over a certain time frame.

3. Decide on how to gather contestant information.
The easiest way to receive your entries is with asking them to fill out your CONTACT FORM.

4. Decide on your prize.
A major consideration when deciding on your prize is that you want your prize to "qualify your entrant" for your product or service you wish to promote.

The important part of your contest is going to be your follow up after the contest draw date. You want to send everyone who played, an announcement congratulating the winner AND promoting your product or service. Do not leave out your product or service. This was the purpose of the contest, after all. You have gathered the qualified names and e-mails of your contestants so you can send them your very best offer on your product and service and convert them to a paying customer.

But most importantly, we achieve our main objective: to increase the value of our advertising space. We want to have satisfied customers and the Spot the Double contest ensures that our subscribers read the classified ads very carefully!

Put your contest into play as soon as possible. It is a sure-fire way to generate qualified website traffic.

Cookie
Cookies are tracking software, placed in a file on your computer's hard disk, that identifies a return visitor to a Website. They can also be used to "remember" user-selected preferences, such as a login, for a particular Website. Cookies are generally harmless, and many popular e-commerce sites require your Internet browser to allow them to set cookies in order to make a purchase.

Most Internet cookies are incredibly simple, but they are one of those things that have taken on a life of their own. Cookies started receiving tremendous media attention back in 2000 because of Internet privacy concerns, and the debate still rages.

On the other hand, cookies provide capabilities that make the Web much easier to navigate. The designers of almost every major site use them because they provide a better user experience and make it much easier to gather accurate information about the site's visitors.

A cookie is a piece of text that a Web server can store on a user's hard disk. Cookies allow a Website to store information on a user's machine and later retrieve it. That is all cookie data is.

The Website stores the data, and later it receives it back. A Website can only receive the data it has stored on your machine. It cannot look at any other cookie, nor anything else on your machine.

Copy
Copy is the written, typed or printed words that make up the content of your Website, newspaper, magazine, etc.

Counter
A Counter shows you how many page views or hits occurred on a certain Web page on your Website.

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Discussion Board
A discussion board is a general term for any online "bulletin board" where you can leave and expect to see responses to messages you have left. Or you can just read the board. Bulletin board services were invented for this purpose (as well as to allow for the exchange of uploaded/downloaded files).  My Web Consultant uses JForum as our discussion board program.

Disk Storage
Your Web disk storage (or data storage) consists of HTML files, graphics, audio clips, e-mail, and all other files that make up your Website. The amount of disk Storage you need depends on what your Website will be used for. If you will only be publishing text, 1MB of Storage is equal to approximately 100 pages of text. However, most Websites include graphics and as your online business grows, you may also include interactive customer features such as forums which use significantly more storage.

Another reason you may need more disk storage is if you are offering software or audio/video files for your visitors to download. You would then need to store these products within your allotted disk storage and again, all these items will take more storage.

Design
The aesthetic and navigational architecture of a Website.

Directory Pointers
A directory pointer (or subdomain) allows you to point that subdomain to a particular page (or directory) of a Website. For example, if you registered the domain name MyWebConsultant.org an example of a subdomain would be specialpromotions.MyWebConsultant.org . In this case the customer will go straight to the special promotions page instead of going to the main page of  MyWebConsultant.org.

Discount Coupon
One of the benefits to signing up for newsletter within the shopping cart is customer will receive periodic discount coupons as well as notice of special upcoming sales!

To subscribe to the newsletter simply sign up for an account today, it’s free, it’s private, and informative!

Disk Space
Your Web disk storage (or data storage) consists of HTML files, graphics, audio clips, e-mail, and all other files that make up your Website. The amount of disk Storage you need depends on what your Website will be used for. If you will only be publishing text, 1MB of Storage is equal to approximately 100 pages of text. However most Websites include graphics and as your online business grows, you may also include interactive customer features such as forums which use significantly more storage.

Another reason you may need more disk Storage is if you are offering software or audio/video files for your visitors to download. You would then need to store these products within your allotted disk storage and again, all these items will take more Storage.

Domain Names
A domain name is really just your address on the Internet, what people type into their browser to find you. Businesses typically register domain names with their company name and sometimes also register their product names. Individuals often register family names or names that have a personal interest to them. You choose a word or phrase (e.g. MyWebConsultant) and an extension (e.g. .org, .com, .net, .biz). Your domain name could be 'MyWebConsultant.org.'

Domain names have two parts: the label and the extension, or top-level domain, separated by a 'dot.' In MyWebConsultant.org, 'MyWebConsultant' is the label and 'com' is the top-level domain.

At My Web Consultant, our goal is to provide you with a simple and secure domain registration solution. We'll handle all of the 'paperwork' to register your domain name. These days, every company from Disney to UPS has a domain name like YourDomainName.com. Having a domain name gives you a "professional" presence on the web.  My Web Consultant has a partnership with Dotster as our domain name registrar. 

New or Renew Domain Name:     $35.00      Per Year
Domain Name Transfer:                  $15.00      One Time Fee

Domain Name Extensions

 Below are the most frequently registered extensions and their common usage.
 
Extension Common Usage
.com Commercial, but is commonly used for everything
.net Internet administrative site, but is commonly used
.org Organization
.info Information
.mobi Reserved for sites viewed on mobile devices
.biz Business
.us United States
.name Personal Websites
.ws Western Samoa, but is often used for Websites
.bz Belize
.vg British Virgin Islands
.cc Cocos (Keeling) Islands
.ms Montserrat
.gs South Georgia & the South Sandwich Islands
.tc Turks and Caicos Islands
.tv Tuvalu, but often used for television
.uk United Kingdom
.de Germany
.eu European Union
.be Belgium
.cn China
.tw Taiwan
.at Austria
.nz New Zealand
.mx Mexico

There are several options. If you're not quite ready to start building a Website, you can just register and hold the domain name to ensure that you can use it in the future. Or maybe you're not ready for a full-blown Website but would like to have one or more e-mail addresses linked to your domain name.

Electronic Commerce/E-Commerce
Also known as Online Sales Capability, this allows you to sell products or services on your website.

Selling goods and services online is also called "e-commerce." Popular e-commerce Websites include Amazon.com and eBay. E-commerce is not the sole province of large companies, however; many small businesses have found considerable success selling on the Internet.

To sell online effectively, you need a Website equipped with certain features not found on typical business sites: a shopping cart, credit card processing capability, product catalog, etc. Some web hosting and design firms, including My Web Consultant, offer Website packages tailored for e-commerce use.

If you already sell products and services offline, e-commerce can give you access to new customers, many of them in other states, even other countries. You can increase your revenue by opening up entirely new markets that would be difficult and costly to penetrate with a conventional bricks-and-mortar store.

If you plan to sell online only, you can create a thriving business with lower costs than many offline businesses. For example, you can run your online store out of your home instead of renting a retail space, and you can take orders 24/7 without hiring employees to staff your site around the clock.

Our shopping cart will deliver the ultimate online shopping experience to your customers. Navigating through your merchandise offerings is a breeze with our shopping cart, the program provides several "Spotlight" lists in addition to the traditional category to product links. Once a product is added to the shopping cart, secure checkout is a simple 3-step process. After providing the billing information, your customer chooses the shipping method. (multiple shipping methods including real-time internet shipping quotes are built-in) Next, a payment type is chosen from one of the popular payment modules. (PayPal™ and AuthorizeNet™ are just 2 of the included modules) Last, the customer reviews the order, shipping and payment choices, and confirms the order. You are immediately notified of the order and your customer automatically receives an e-mail confirmation.

Features List

  • Allows customers to shop your store 24 hours a day, 7 days a week, 365+ days a year!
  • Easily keep your product/catalog updated -- no HTML coding required to add, delete, or modify products.
  • Works on the popular combination of PHP and MySQL technologies
  • Secure -- no one but your administrative personnel can access your customer/catalog data
  • Easy to install -- our helpful installation program guides you easily through the setup process
  • User front end is validated to XHTML 1.0 Transitional
  • Advanced Template System using stylesheets and images
  • Any PHP coding changes can be protected during upgrades by using the built-in override protection system
  • Switching from one installed template to another is as simple as a couple of clicks in the Admin
  • Merchandise Pricing options -- Single and Multiple items can be put on Sale. Sale options include Percentage-off, Fixed Amount off, New Price, etc. Sales can include or exclude product attributes. You can add or exclude a discount from a Special. You can put a whole category or the entire store on sale!
  • Products can be marked as Free, or "Call for Price"
  • Products can be marked as "Featured" for specific highlighting/attention.
  • Products can be linked and/or copied to multiple categories
  • Minimum or Maximum Quantities and Units - You can sell 1 per customer, or require at least 4 and in multiples of 2. You can set requirements on a per-product basis.
  • Quantity Discounts can be configured per-product for varying pricing levels or quantity levels.
  • Product Attributes can be added, either as Radio buttons, Checkboxes, Drop-down lists, Text Boxes, File Uploads, File Downloads, and more. Attribute Options can upcharge the price of an item, and an item can have its price completely controlled by attributes. Attributes can be configured as "read only" so as to provide a Features List.
  • One-Time Fees can be added to products via attributes
  • Attributes also support Text Pricing, such as price-per-word or price-per-letter for personalizing
  • Attributes can show image/color swatches
  • Store layout can be controlled in great detail simply by switching settings in the Admin area. Choose your side column and box widths, Breadcrumb Separator, which Sideboxes you want to appear where on the page, enable/disable links in various places.
  • Entire categories of products (or individual products) can be enabled/disabled with just a few clicks
  • Sort order of products is easily controlled in the admin area
  • Integrate with phpBB so that your support forum login passwords match your Zen Cart shop.
  • If you need to take your site offline for a period of maintenance, you can do it easily by posting advance notices, as well as a friendly Down For Maintenance page that's also Search-Engine friendly. Webmaster and WebDesigner can specify IP addresses to override maintenance and still access the site for testing.
  • You can send administrative e-mails on most customer shopping activities to various administrators as desired. e-mail addresses are protected from abuse, as they are not displayed on-screen. The Contact Us page can be configured to support multiple destinations, such as Sales, Technical Support, Webmaster, and so on.
  • Nearly every piece of information about your products can be controlled in the Admin areas, giving you the ability to fine-tune how your products and services appear to your customers. Features and options can be enabled/disabled quickly and easily.
  • Multiple items can be added to the shopping cart by simply entering quantities and click Add
  • The Product Type feature allows you to customize information fields and display format for different products differently. Products for sale vs Documents for viewing, vs Music Downloads, and the list goes on.
  • You can add multiple images to your products, in small/medium/large format. Popups are available if desired for viewing of larger images.
  • A verification for Agreement to the Terms of Service has been added for compliance with new laws regarding privacy and disclosure.
  • CVV2 card verification number support is available for compliance with most Merchant Agreements. This feature is enabled/disabled in the Admin
  • Shipping Options -- multiple carriers are supported, including Hold for Pickup, Free Delivery in an area, and most major couriers and postal services
  • Customer Access Control -- You can set up your shop to only allow customers access to pricing or pricing but not buying until after being authorized by an administrator. You can restrict them from browsing at all too, if desired.
  • Showcase - You can set your store up to be simply a product showcase, without pricing at all.
  • Search options allow you to search for products based on name, description, metatags, price, and more!
  • MetaTags keywords and descriptions can be controlled at the per-product level, all from the administrative interface
  • Automatic detection of search engine spiders
  • Intelligent generation of metatags content for search engines
  • Easily upgrade from one version to the next. Upgrade Detection notifies administrators of new versions at login.
  • Built in WYSIWYG page editor for modifying non database pages. (version 2.0)
  • Tight security on password handling, login/logout, and more.
  • HTML-style e-mail supported
  • e-mail can be sent via send mail, smtp, or smtp-with-authorization
  • e-mail archiving supported for audit trail
  • Administrative activity logging enabled for audit trail -- especially beneficial with recent Merchant Agreement requirements concerning tracking of activity related to accessing customer information.
  • Advertising Banners -- show information about your business colleagues and track banner link activity. Banners open in new windows so that customers never really leave your site.
  • Shipping Estimator allows your customer to get an idea of their shipping costs prior to checkout
  • Coupons and Gift Certificates are easily handled both by customers and administrators
  • Customer "Group Pricing" allows groups of users to receive a set discount amount at checkout
  • Newsletter system and Product Notification system
  • Low-Order Fees can be configured
  • COD Fees can be added
  • Shipping Tare, Large-Package handling to give fine-grain control over shipping services
  • Tax rates, tax zones, etc easily configured in the admin area
  • PayPal IPN and many other popular Merchant Services supported
  • Customers can write product reviews (approvals can be required by an Administrator)
  • Low-Stock notifications to administrator when inventory is getting low (level can be configured)
  • For the Developer... simple customization via Stylesheets
  • Developers Toolkit helps quickly locate a setting or text string to be customized
  • Scalable from small shops to larger shops with hundreds of thousands of products
  • Track Who's Online interactively
  • Multiple Language Support
  • Multiple Currency Support

E-mail
E-mail is short for electronic mail. Electronic mail, where your address is linked to your domain name, so instead of being 'You@Yahoo.com' you're 'You@MyWebConsultant.org. You can set up as many domain name e-mails as you would like.  E-mail linked to your domain name promotes your business and adds to your credibility.

You'll be able to access your e-mail anywhere you can get on the Internet with Webmail. You'll also be able to manage your messages using Microsoft Outlook®, Eudora or other desktop e-mail software programs. We can even forward them to other e-mail addresses.  My Web Consultant uses Horde as our webmail program. 

E-mail Address
This refers to an electronic mailing address to which e-mail may be sent and received.

E-mail Address Exporter
Export e-mail addresses from your shopping cart customer base to HTML, CSV, TXT file format for use in external applications.

E-mail Aliases
Aliases are additional, disposable incoming e-mailbox addresses that you can create for special or short-term uses, such as info@MyWebConsultant.org, or sales@MyWebConsultant.org. You may want to use an alias when you don't wish to share your primary e-mail address. All messages sent to an alias will be delivered to your primary e-mailbox. All messages sent from an alias will use the primary e-mailbox address in the 'From' address of your message.

E-mail Attachments
Attachments are separate files that are sent or received along with your e-mail messages. An attachment can be anything from word processing documents to digital photos, from spreadsheets to Web pages. You can save an attachment on your hard disk to work with it as a separate file or view it later using another application.

E-mailbox Storage
Each My Web Consultant e-mailbox comes with 100MB of storage. If you would like more storage, we suggest that you POP your e-mail to your favorite Mail software like Microsoft® Outlook. This way you don't have to closely monitor your e-mailbox storage.

E-mailboxes
E-mailboxes are essentially e-mail addresses that you can use to communicate with your customers and promote yourself with a personalized e-mail address like orders@MyWebConsultant.org.  Each e-mailbox from My Web Consultant comes with an address book, virus and spam protection, Web Mail, POP and SMTP access, e-mail aliases, e-mail forwarding, calendar and much more.

Encryption
The process of encoding data to prevent unauthorized access, especially during transmission. Encryption is usually based on one or more keys, or codes, that are essential for decoding, or returning the data to readable form.* Encryption is used to maintain information privacy.  *definition © Microsoft Computer Dictionary Fifth Edition 2002.

Entry/Exit Pages
are those pages that were the first requested in a visit (Entry), and the last requested (Exit). These pages are calculated using the Visits logic above. When a visit is first triggered, the requested page is counted as an Entry page, and whatever the last requested URL was, is counted as an Exit page.

Extensions
Below are the most frequently registered extensions and their common usage.

Extension Common Usage
.com Commercial, but is commonly used for everything
.net Internet administrative site, but is commonly used
.org Organization
.info Information
.mobi Reserved for sites viewed on mobile devices
.biz Business
.us United States
.name Personal Websites
.ws Western Samoa, but is often used for Websites
.bz Belize
.vg British Virgin Islands
.cc Cocos (Keeling) Islands
.ms Montserrat
.gs South Georgia & the South Sandwich Islands
.tc Turks and Caicos Islands
.tv Tuvalu, but often used for television
.uk United Kingdom
.de Germany
.eu European Union
.be Belgium
.cn China
.tw Taiwan
.at Austria
.nz New Zealand
.mx Mexico

External Mail
If you frequently use multiple e-mail accounts, the External Mail feature allows you to POP mail from those e-mail accounts into your website e-mail account. This way you can conveniently view all of your e-mail from one location.

Extranet
An extranet is a network that allows a company to share information with other businesses and customers. It transmits information over the Internet and requires a user to have a password to access data on internal servers.

f

FAQ
An acronym for Frequently Asked Questions. FAQs are online documents that list and answer the most common questions on a particular subject. There are hundreds of FAQs on the Internet on subjects as diverse as gardening and virtual reality.

Our FAQ Manager is a feature packed Frequently Asked Questions management system that allows you to offer your customers an easy way to automatically get answers to their specific questions on-line 24 hours a day, 7 days a week.  Your customers will get the information they need when they want it and within the context of your site. This, prevents your customers from leaving your site when they have questions, and cannot readily find answers.

This excellent FAQ Manager module has the ability for users to submit questions, which can be answered and then activated by admin upon receipt of a system e-mail. The FAQ Manager is capable of infinite categories and sub categories. Admin has full control via a comprehensive administration panel where every setting can be managed. The FAQ Manager module also supports customer reviews and includes a category side box.

Files
represent the total number of hits (requests) that actually resulted in something being sent back to the user. Not all hits will send data, such as 404-Not Found requests and requests for pages that are already in the browsers cache.

Tip: By looking at the difference between hits and files, you can get a rough indication of repeat visitors, as the greater the difference between the two, the more people are requesting pages they already have cached (have viewed already).

File Storage
A Web-based file storage application that allows you to store and share files securely, quickly and simultaneously via the Web.

Firewall
A firewall is a combination hardware and software buffer that many companies put in place between their internal networks and the Internet. A firewall allows only specific kinds of messages from the Internet to flow in and out of the internal network. This protects the internal network from intruders and/or prevents hackers from breaking into the systems.

Font Standards
 My Web Consultant allows you to pick your own font. We offer fonts that are common on all computers.

Arial -- This is what Arial will look like on your particular browser.
 Comic Sans -- This is what Comic Sans will look like on your particular browser.
 Courier -- This is what Courier will look like on your particular browser.
 Franklin Gothic Medium -This is what Franklin Gothic Medium  will look like on your particular browser.
 Georgia -- This is what Georgia will look like on your particular browser.
Lucida Console -  This is what Lucida Console will look like on your particular browser.
Palatino Linotype - This is what Palatino Linotype will look like on your particular browser.
Roman -  This is what Roman will look like on your particular browser.
Tahoma - This is what Tahoma will look like on your particular browser.
Times Roman New -- This is what Roman Times New will look like on your particular browser.
Trebuchet -- This is what Trebuchet will look like on your particular browser.
Verdana -- This is what Verdana will look like on your particular browser.

Form Mail Scripts
Form Mail scripts let you create forms to place on your Website that users can fill out. All results are then e-mailed to you to review.

FTP
File Transfer Protocol (FTP) allows you to upload files to your Website from your computer. It's a necessity if you're using FrontPage or another Website design software package to build and/or update your Website.

FTP Accounts
File Transfer Protocol is the method of transferring files between two computers and a method of gaining access to files stored in a remote computer.
Multi-User FTP gives you the ability to assign permissions to someone else to FTP pages to your site or you can even restrict it to a specific directory.

g

Gift Certificate
For security reasons gift certificates are not made immediately available to customer. After the amount is released, they can visit our store and send the value of the Gift Certificate via email to someone else, or use it themselves. A confirmation will be emailed to store.

 Purchasing Gift Certificates
 How to send Gift Certificates
 Buying with Gift Certificates
 Redeeming Gift Certificates
 When problems occur

Gigabyte (GB)
A measure of data storage and/or data transfer on your Website.

1 Gigabyte = 1,000 Megabytes = 1,000,000 Kilobytes = 1,000,000,000 Bytes

For data storage and data transfer:

  • 1GB is roughly 33,000 Web pages stored or transferred (viewed)
  • 2GB is roughly 66,000 Web pages stored or transferred (viewed)
  • 3GB is roughly 99,000 Web pages stored or transferred (viewed)

Goals
The first step in forging a successful working relationship with the My Web Consultant Team is to make sure your goals are clearly formulated and that we understand those goals.

Guestbook
A guestbook allows your Website visitors to digitally sign in and make comments about your site.  Our guest book is a place where your visitors can post messages, join in on discussions and fill in a form, then displays the data entered by visitors on a page of your website.

h

Hits
represent the total number of requests made to the server during the given time period (month, day, hour, etc.). This term refers to the number of files that are downloaded from a Web server. Keeping track of hits is a way of measuring traffic to a Website. The number of hits a site receives is usually much greater than the number of actual visitors. That's because a Web page can contain more than one file.

Homepage
Also referred to as a Web page, the home page is the starting point of a Web presence. It is a sort of table of contents for everything that is on the Website, offering direct links to the different parts of the site.

Host
A host is any computer directly connected to a network that acts as a repository for services (such as e-mail, FTP, or World Wide Web) available for other computers on the network.

Hosting  (Also known as Web Storage) - Web hosting is a necessity for any Website. It's literally the platform that holds the content for your Website (files, text, pictures, data bases, etc), the physical place your Website resides. The computer is called a server;  it is said to "host" your site by providing a home for it. It also provides the connection to the Internet and the technology that makes your Website 'work' and is available 24 - 7.  It allows your Website to be seen and used.   A good hosting company allows you unlimited access to your Website files and has their server online (up and running) 90% of the time.

My Web Consultant will also provide you with e-mail addresses linked to your domain name. My Web Consultant has a partnership with  4JAVA.CA as our hosting gateway.  Our services includes Tomcat and JBoss hosting to managing complex hosting infrastructures for other applications servers (WebSphere, WebLogic and JRun) and databases (Oracle, DB2, MS SQL Server, mySQL). Our team is highly specialized in managing application hardware infrastructure, applications development, deployment and troubleshooting.

Our Assigned DNS are:
NS4.4JAVA.CA       NS5.4JAVA.CA

Other Web Hosting

If you have any questions, problems or concerns about your website presence - My Web Consultant doesn't mind being the contact person between you and OTHER HOSTING COMPANY. My Web Consultant can contact OTHER HOSTING COMPANY and supervise the solution. Just remember time response is up to OTHER HOSTING COMPANY. 

With this arrangement, My Web Consultant is responsible for content such as graphics, textual information, and layout.  OTHER HOSTING COMPANY is responsible for website access, hosting , e-mail problems, server problems and down time.

HyperText Markup Language (HTML)
HTML stands for Hyper Text Markup Language. A "markup language" is a computer language that describes how a page should be formatted. If all you want to do is display a long string of black and white text with no formatting, then you don't need HTML. But if you want to change fonts, add colors, create headlines and embed graphics in your page, HTML is the language you use to do it.

i

ICANN
The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for managing and coordinating the Domain Name System (DNS) to ensure that every address is unique and that all users of the Internet can find all valid addresses. It does this by overseeing the distribution of unique IP addresses and domain names. It also ensures that each domain name maps to the correct IP address. ICANN is also responsible for accrediting the domain name registrars.

Images
"A picture is worth a thousand words" and My Web Consultant offers a large range of graphic services to meet your needs.  The composition, color scheme, layout of information, which graphics or photos will be used to depict the content of the Website, is what we call the design aspect of a Website. We balance the information visually, so it navigates well and informs your visitors accurately.

Exceptional graphics on the Internet translates to a successful Website, with fast load times and information available to your audience on request.  My Web Consultant has the experience and understanding of the requirements needed to make a graphical Website work to its full potential.

Images For Your Web Page

  • .gif
  • .jpg

Final print product is produced in a PC platform. Resolution should be 72 dpi. RGB is the color scheme for web images. Please have all image as close as possible to same size as reproduction size.

Recommended Sizes:

  • Thumbnail Images 80 (height) x 80 (width) pixels
  • Image On Individual Pages 180 (height) x 180 (width) pixels
  • Image Full Size 400 (height) x 400 (width) pixels

IMAP
(Internet Message Access Protocol) - IMAP is a client/server protocol in which e-mail is received and held for you by your Internet server. You can view just the heading and the sender of the mail and then decide whether to download the mail. You can sync e-mail with your Palm, Blackberry or other portable e-mail device. You can also create and manipulate folders or mailboxes on the server, delete messages etc. IMAP over SSL is also available for secure e-mail transmissions.

Index
The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the Web pages they have found from crawling the Web. With human-powered directories, the index contains the summaries of all Websites that have been categorized.

Info about Visitors Cart and Members Cart
If a member adds products to their 'Visitors Cart' and decides to log in to the online shop to use their 'Members Cart', the contents of their 'Visitors Cart' will merge with their 'Members Cart' contents automatically.

Instant Messenger™
Web-based instant messaging software that allows users connected to your site to have real-time conversations and send files between them.

Intranet
An Intranet is like having your own private area on the Internet; you can post information to it and only those people whom you allow to access it can view it. Many organizations use Intranets to share information, such as company holidays, human resource policies or client files, with employees. It is especially useful if you have people from different offices working together.

IP Address
A unique, numeric identifier used to specify hosts and networks. Internet Protocol (IP) numbers are part of a global, standardized scheme for identifying machines that are connected to the Internet. Technically speaking, IP numbers are 32 bit addresses that consist of four octets, and they are expressed as four numbers between 0 and 255, separated by periods, for example: 216.168.224.69. IP allocation for the Americas, the Caribbean, and sub-Saharan Africa are currently handled by the American Registry for Internet Numbers.

j

Java
Java is a programming language developed by Sun Microsystems, Inc. to create executable content (i.e. self-running applications) that can be easily distributed through networks like the Internet. Developers use Java to create special programs that can be incorporated in Web pages to make them interactive.

JavaScript
JavaScript is a scripting language that allows dynamic behavior to be specified within HTML documents.

Java Servlets
Java Servlet technology provides Web developers with a simple, consistent mechanism for extending the functionality of a Web server and for accessing existing business systems.

Journal Manager
Powerful Web-based journal manager lets you share your journal entries with other people by defining unlimited guest accounts with configurable read/write/delete permissions.

JPEG
JPEG is an acronym for Joint Photographic Experts Group, an industry committee that developed a compression standard for still images. JPEG refers to the graphics file format that uses this compression standard. If you've ever received pictures over the Internet, they were probably in JPEG format.

k

Keywords
The actual words and terms that customers are using to search the Internet for products and services similar to yours.  Keywords are words people looking for your Website might type in. They usually related to your industry, your services and your physical location. (Example) (e-mail Keywords).  Phrases with 2-3 words each (comma separated). Phrase must appear in page content to be relevant. Max: 20 Key Word phrases.

Keywords are terms or phrases that are used by internet users in search engines and web directories in order to find information. In order for website developers to ensure that the user group they are targeting finds their site, they will incorporate these search terms as keywords in their website content, page titles, page descriptions and even the anchor text that appears as a link to their page from another site.

It’s fairly obvious that keywords are important. Other methods of search engine optimization may sometimes be called into question, but you will most likely never encounter an SEO specialist who disputes the importance of keyword optimization.

Keyword optimization is the process used to select the best keywords for a website, and to use those words through each page in order to gain maximum visibility to website traffic and search engines, and maximum ROI (return on investment) from affiliate and Pay Per Click advertising programs.

Let’s take a look at how selecting the best possible keywords can impact your website marketing campaigns:

- Choosing keywords that clearly indicate the theme of the content provided on your site will increase the “opinion” of your site by the major search engine search algorithms.
- Registering your keywords with a program like Google AdSense will increase your chances of having your site appear at the top of the search engine results pages.
- Strong keywords will give you a solid base upon which to build your website text and your page titles and descriptions.

Now that you see why selecting the right keywords is important, we will cover some of the steps that you can follow in order to improve your keyword selection techniques. You may want to try some or all of these suggested techniques when choosing your keywords.If you have existing site content you should take some time to thoroughly read it and then take a blank piece of paper (or blank text document) and jot down a list of ideas that come to mind after reading. Are your keywords among that list? They should be. If they are not on the list you know that a re-evaluation of keyword terms is probably a good idea for your site.

Put yourself in the place of your users and think about what they might enter in a search engine search field in order to find the information. Make a list of these terms. Are your keywords on this list? Are there other items on this list that you might want to consider?

Use a keyword suggestion tool like Google AdWords (https://adwords.google.com/select/main?cmd=KeywordSandbox) where you can enter keywords or phrases and receive a list of variations and other suggested search terms that might get your even more results! There are other tools available, both for free and for purchase, that will suggest popular and profitable keywords for use on your site.

Use descriptive terms and phrases as keywords and phrases for your site. It’s not necessary to use the title of your site among the keywords because this information is already visible to the search engines. If your site provides a product or service, be certain to include a very general keyword that explains what you do.

Find popular keywords with a service like Overture’s keyword suggestion tool that allows you to enter your proposed keywords and to determine how many searches were performed in a recent time period based on your keywords as search terms.

Don’t rule out phrases when compiling your keyword list! Think about how you search the internet. Which do you use more frequently as search terms, single words or multi-work phrases?

Find out what competitive sites are using in their keyword lists! You have access to this information, and to access it you should go to the site of your competitor and select view- Page Source. You will see their list of keywords and their site description located near the top of the resulting page. There are also tools for this, including WordTracker.

Pick a main keyword for each page of your site, and know that this does not need to be the same for each page on your site. You will need to select a main keyword for optimization among the content of each page after narrowing down your potential list to an actual list of 6-8 keywords.

BE HONEST! Your parents were right when they told you over and over that honesty is the best policy. Perhaps they saw well into the future – because the search engines agree! If you use keywords that are not related to the content of your website, your site will lose credibility with the search engine search mechanism. And considering that your goal in selecting keywords and beginning an SEO campaign is to gain favor among the search engines and to increase traffic, why would you want to lose credibility?

Let’s now take a look at how exactly you can use the keywords in order to optimize your website. You probably realize that you will need to do more than include a list of keywords.

As mentioned about, you will need to pare your list down to six or eight keywords, selecting a primary keyword for each page on your site. Then you will want to use each keyword several times (20-30 in 500 words) throughout your site.

It’s important not to overload your site with keywords, but rather to use your keywords as part of the site’s text in a natural manner. If you do overload the content with your keywords you will again lost favor with the search engines.

Now that you have a good idea about what keywords are, why they are important and how to incorporate them into your site – you are well on your way to using keyword optimization, the key for website promotion.

Kilobyte
(KB) is 1024 bytes (1 Kilobyte). It is used to show the amount of data transferred between the server and the remote machine, based on the data found in the server log.

l

LAN
An acronym for Local Area Network, LAN refers to a local network that connects computers located on the same floor or in the same building or nearby buildings.

Link Popularity
Search engines such as Google® find Websites through links from other sites. The number of links and quality of links to the Website affect the site's ranking on search engine results pages. Link popularity is a measure of how many high-quality Websites link to your site. The quantity and quality of links into your site from other valuable sites are both important factors to increasing search engine rankings.

Logfile Access
This allows you to view the log files for performance as well as for the number of visitors to your site. Log files can be used for reporting purposes.

Login Name
A login name is the account name used to access a computer system. Also called user ID or user name, it is a way people identify themselves to their online service or Internet access provider. See also 'User ID.'

m

Mailing List
A mailing list is a way of having a group discussion by electronic mail or distributing announcements to a large number of people. A mailing list is very much like a conference, except that the conversation comes to you in your e-mailbox. Each time you or any member of the list posts a reply to the conversation, it is distributed to the e-mailbox of every member of the list. All of this traffic is automated and managed by programs called mailing list managers (MLMs).

Maintenance
My Web Consultant will maintain all sites that we create. We can schedule weekly, monthly, annual, or spur of the moment changes. Building and launching your website is only a part of the story. Webmastering is the single most important thing that is either going to make your website a success, or turn it into a failure. That's why we've put WEBMASTERING in BIG letters!!

This is the process that keeps your Website from becoming stale, boring, and outdated. Sections of a Website generally need to be changed/modified on a regular base.  Things that would need to change could be special discount offers and promotions, addition of new product lines, manufacturers or removal of old products.

The maintenance of your site is very important. As information changes or updating needs to occur, it is important that you quickly and accurately post these changes. Broken links or misinformation can give an unprofessional impression to visitors and weaken business. We do have a maintenance contract where you pay one set fee each month.

Malware
A generic term used to describe a variety of malicious software such as viruses, Trojan horses, worms, spyware, etc.

Measure of Success
Now your Website is finally up. You're all excited about how good it looks and the products you're offering. You're thrilled about the opportunity you've created for your business. You're ready to service and ship all the orders you hope will now come pouring in.

The key to measuring a website success, one has to be able to accurately define what it is they really need to measure in order to determine how their site performs. To simplify this task we have provided you with a list of possible factors that can be tracked to assist you in calculating your Website's success:

  • You want to know how many visitors visit your site.
  • You want to know how many visitors are visiting as the result of a particular ad.
  • You want to know of your regular site visitors (non ad related), how many request more information.
  • You want to know how many site visitors contact directly by telephone (inbound calls)
  • You want to know how many people from those who actually visit your site, request additional info and then become clients (i.e., buy).

Media Streaming
Media Streaming allows for real-time transmission of audio and video files from your Website. Network Solutions offers Windows Media Streams. One stream is equivalent to one current online listener.

Megabyte (MB)
A measure of data storage and/or data transfer on your Website.

1 Megabyte = 1,000 Kilobytes = 1,000,000 Bytes
1,000 Megabytes = 1 Gigabyte

For data storage and data transfer:
10MB is roughly 330 Web pages stored or transferred (viewed)
20MB is roughly 660 Web pages stored or transferred (viewed)
30MB is roughly 990 Web pages stored or transferred (viewed)


Members Cart
Every member to the online shop that logs in is given a 'Members Cart'. This allows the member to add products to their shopping cart, and come back at a later date to finalize their checkout. All products remain in their shopping cart until the member has checked them out, or removed the products themselves.

Membership (My Account)
Customers can take advantage of member privileges to enhance their online shopping experience with you.

Message Board
Enables you to create your own message boards so that the users of your Website can interact with each other.

MetaTags
Meta elements are HTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML document.

MetaTags are used as part of your HTML code. Some "Spiders" use the information contained within MetaTags to index your Web page. In most cases a Spider will grab only the first few words, sentences or paragraphs and use those words as the description and keywords for your Web page. MetaTags on the other hand tell the Spider what information to use.

When properly constructed you can actually control how these robots display your Web page in their search engines. We're sure you have used a search engine in the past and found the description to be anything but informative. With MetaTags you can have the robot display your Web page description the way you want it displayed (within reason of course). You can also help people find your Web page by providing keywords that describe your page and help drive traffic to your Website.

When done properly, search engine submission can be the only promotion your Website ever needs. Proper search engine submission involves much more than just clicking the submit button.

If you had a friend or a professional website design company make your website for you, they may have forgotten your Metatags. Without these Metatags your website, when submitted it may be lost or "buried" within the search engine.

Metatags informs the search engine about your site through special code.  My Web Consultant has made it easy!

<Metahttp-equiv="Content-Type" content="text/html; charset=windows-1252">
<title>© 1989-2007 My Web Consultant</title>
<Metahttp-equiv="Content-Language" content="en-us">
<Metaname="revisit-after" content="30 Days">
<Metaname="Classification" content="Business">
<Metaname="description" content="My Web Consultant is more than a creative resource. We are your marketing partners, devoted to your success. Committed to exceptional service. And dedicated to a mutually beneficial relationship.">
<Metaname="keywords" content="Web, Design, presence, hosting, tune, up, redesign, marketing, web development, gigasites, website development, development, design, web design, Website design, website design, hosting, web hosting, website hosting, host, web promotion, website promotion, promotion, marketing, web marketing, website marketing, small business, business, site, sites, web, website, Website, nationwide, united states, us, usa, u.s., u.s.a., florida, fl, fla, west virginia, virginia, wv, wva, amelia island, fernandina beach">
<Metaname="rating" content="SAFE FOR KIDS">
<Metaname="copyright" content="Copyright My Web Consultant all rights reserved 2007>
<Metaname="Author" content="Author Che Normandin">
<Metahttp-equiv="reply-to" content="chenormandin@yahoo.com”>

My Title - Unique title on each page, relevant to content.. Max: 60 characters (includes spaces) or 5-15 words.
My Description - Unique to page, relevant with page content. Max: 150 char. (includes spaces) or 15-30 words.  Example: Go2Amelia HAS DONE IT AGAIN BY CREATING A SITE TO BEHOLD. Our Website is your Internet Welcome Mat to Amelia Island Living.
Keywords Examples - Unique to industry, relevant with page content. 15 keywords. Most important listed first.

MIME
MIME stands for Multipurpose Internet Mail Extension, a standard system for identifying the type of data contained in a file based on its extension. MIME is an Internet protocol that allows you to send binary files across the Internet as attachments to e-mail messages. These files include graph